Price: $104.50 - $90.03
(as of Oct 01, 2024 05:50:16 UTC – Details)
This book explores the application of Design Thinking in the automotive industry in order to explain which factors influence the innovativeness of Design Thinking teams. Seeking for innovation leadership, automotive manufacturers apply Design Thinking to enhance their competitiveness with customer-oriented products and services. Design Thinking is a multidisciplinary team-based methodology that adopts design principles to business management. In the literature and practice, however, it is not clear, what constitutes the relationship between the application of Design Thinking and team’s innovativeness. A grounded theory and template analysis approach is used to develop a framework which explains this relationship. Managers and decision-makers of multinationals are provided with practical recommendations about how to implement Design Thinking to produce innovative products and services.
Publisher : Anchor Academic Publishing (August 25, 2016)
Language : English
Paperback : 126 pages
ISBN-10 : 3960670567
ISBN-13 : 978-3960670568
Item Weight : 5.7 ounces
Dimensions : 5.83 x 0.27 x 8.27 inches
